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Growing popularity for once in a lifetime shows at remarkable venues

Credit: RÜFÜS DU SOL (https://www.facebook.com/rufusdusol/)

Artists and production companies have increasingly utilized outdoor spaces for shows as new technology develops. Especially as consumers tend to support festivals and lineups with multiple artists over single shows, the pressure has ramped up to create more appealing experiences for fans. For example, some artists have turned to holding sets at incredible outdoor venues.

Cercle Music pioneers new standard for outdoor sets

Cercle Music throws environmentally immersive experiences like this in different locations around the world. They recruit talented artists to mix for two hours in a typically solated, expansive outdoor venue. Two years ago, FKJ took to the world’s largest salt flat in Bolivia to perform his mix. So, when crowd favorite Zhu announced he’d be performing with Cercle, we couldn’t wait to hear.

This week, Zhu premiered his Cercle set live from Hakuba Iwatake, a mountain in Japan. The two hour mix is heavy on house and overlooks a snowy mountain range at the top of a sleek resort. Since Cercle tends to cater towards artists more popular in Europe, we hope the popularity of this set encourages booking artists more familiar to the northwest.

ZHU live @ 白馬岩岳 Hakuba Iwatake

ZHU live @ 白馬岩岳 Hakuba Iwatake

Posted by Cercle on Monday, March 2, 2020

RÜFÜS DU SOL live from Joshua Tree

RÜFÜS DU SOL also just debuted their concert film, live from Joshua Tree. As the mix kicks off with a previously unreleased track Valley of the Yuccas, the final touches of sun sets over the desert. Throughout the mix, pole lights scattered in the background light up as the trio performs a slew of live instruments.

SVDDEN DEATH at the Caverns 

While not in the same vein of an outdoor concert film, some artists have taken to finding more niche venue opportunities. SVDDEN DEATH recently brought his VOYD set along to a cave in Tennessee. At its inaugural EDM event, SVDDEN DEATH christened the cavern with supporting acts Phiso and Sommium Sound. Highly anticipated, the videos from the show did not disappoint as the lasers and sound system created a monster production.

What’s next?

As unique listening experiences become increasingly popular, there will be great opportunities for moving forward. In the world, so many breathtaking locations exist that could be amazing venue locations.

So much of a concert experience for a consumer is based in the show’s location, as we’ve seen with the Gorge Amphitheater year after year. When production companies and artists push themselves to highlight new areas, the standard for a great show is only heightened. Especially in a time with so much change in the music scene, we can’t wait to see where artists take their shows next!

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Edwin Tsang, owner of Gametheory Management Edwin Tsang, owner of Gametheory Management

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