The Up & Up College Festival Series first kicked off in 2016 as an innovative pre-sale competition for college students across the country to bring a top artist to perform at their schools. It is hosted, and operated, by the producers of the Monster Energy Outbreak Tour, now in its 8th year. Since then, it has grown significantly among college communities. The festival series has seen huge success with student involvement with its creative and ticketing strategies. Past festivals have seen top, emerging artists Cash Cash, Alan Walker, GRYFFN, Two Friends, and Slushii.
Monster Energy is bringing their Up & Up College Festival Series back for Fall 2019, and the headliner has just been revealed: Elephante!
If you are not familiar with how it works, it is basically a competition where colleges compete against each other in a 48-hour period to sell the largest number of pre-sale tickets. Student influencers, and ambassadors, at participating colleges work over that two-day period to encourage their respective student bodies to pre-order tickets for the event. The winners of the competition will host the headlining artist to perform at, or close, to campus.
Tim Wu, better known by his stage name Elephante, has established himself as a force to be reckoned with. He is no stranger to the Pacific Northwest, having just taken the Oasis stage at last month’s Paradiso Festival.
After his his sophomore EP Glass Mansion, the Los-Angeles producer created a visual environment in which his music could live. Also titled “Glass Mansion”, it is a digital true-to-life animation that fans could explore. Recently, Elephante also announced his new tour that will be launching this Fall. The Diamond Days tour is a 10-date tour with stops from California to Arizona.
What’s next? Monster Energy will unveil the participating colleges that will be competitive in this fall’s event on August 26, and the 48-hour competition will go live on September 10. The Up & Up College Festivals for this fall’s four winning campuses will take place in October and November.
Check out the Up & Up Festival website here to learn more.
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