Like an odd virtual ghost town, an Instagram with 8.1 million followers was scrubbed, leaving just one post in its wake. The Chainsmokers, arguably the most popular electronic dance music act in the world at the moment, have announced that they will be taking a hiatus from social media.
The reasoning behind the duo’s move is to get away from the distractions that come with social media to concentrate on creating their fourth and newest album only dubbed for now TSC4.
After catapulting to fame in 2014 with their joke hit song #SELFIE, the duo of Drew Taggart and Alex Pall had a meteoric rise with their third and most recent 2019 album, World of Joy, debuting at #1 on Billboard’s dance/electronic albums chart. During that time, their collaboration with Halsey, Closer, remained atop the Billboard Hot 100 Chart for 12 weeks, and remained on that chart for more than half a year.
Drew and Alex’s presence in the community has drawn a lot of ire from various writers and critics. One USA Today piece questions whether their album Memories was one of the worst album of the last decade, saying “The Chainsmokers’ success is yet another example of mediocre white men ascending to outsized levels of power and fame.”
Whether their personalities are to be admired is beside the point at this time in their history. They are a household name with moms, teens and PLUR-queens alike. Several of their songs have over a billion listens on Spotify and their music videos have racked up views higher than the population of the US on youtube. However, it seems they are not very popular here in the PNW.
Them being polarizing figures in the EDM scene could be one of their reasons for deciding to forgo social media while concentrating on their album. In the meantime, the duo will hardly be out of the spotlight with their continued residency at XS Las Vegas and several big ticket festivals planned including EDC and Creamfields U.K.
Their travels will also lead them to our neck of the woods! You can catch The Chainsmokers’ Pacific Northwest return this Summer, as they’re co-headlining the debuting Beyond Wonderland PNW. Taking place June 12-13th at the Gorge, passes are currently available– the first tier selling out in minutes. If you’re interested, don’t hesitate!
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