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From Nirvana To Beat Connection: How Music Has Changed

Corporate Branding

John Crooke brought in the corporate side of branding to the discussion and talked about how music is being curated by some forward thinking brands.

“It’s fairly apparent now that there are those forward leaning brands that actually do care and think about how do they sincerely build an identity around music and how do they connect with…an audience”.

There will and has always been a corporate stigma tied to certain artists who work with the major brands on advertisements. But the thing that has changed here over the past 20 years is that the lesser known brands are relying on their music to create an honest identity. Sort of like what red bull has done with extreme sports. Matt even points out that he would have never believed anyone 20 years ago that he would walk into a retail store and hear a band he would come to love.

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Written By

Phillip was raised on so many different genres of music, it has given him a unique perspective into the ever evolving music scene. Trance music began defining his life at the young age of 14, but thoroughly enjoys any type of music equally. He sees the music as an escape from the daily doldrums of life and says music can change a persons life in an instant pulling from his own experiences. His only goal in life is to share wonderful music with people and take electronic music to a higher plain with more accountability and creating a safer environment for his friends.

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