If you’ve thought you heard your parents tapping the table to the drop from Animals or whistling something eerily similar to Turn Down For What, only to laugh and tell yourself you listen to too much EDM, Google has some news for you. A study based on Google/YouTube internal data and consumer survey’s of American adults, from January to July of 2014, showed that interest in EDM among those ages 35 to 49 grew 80%. So, it’s true. The bubble is indeed bursting, the fad is over, and we all have to stop enjoying EDM now. It’s like rollerblading all over again. Thanks, Mom.
That might be going a bit too far, but it is more proof of EDM’s monumental move into the mainstream. The numbers are similar for younger demographics in the study as well. While that is less surprising, it shows that as popular as it is, interest in EDM is continuing to grow.
At DMNW, we believe that dance music is for everyone, even our parents. Some may lament the growth in popularity and shift to a wider audience for EDM, but it’s coming regardless, so we may as well embrace it. If you’re looking for something to break the ice with Mom and Pop, we suggest trying this ODESZA set from the All Saints Studio?
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