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Apple Takes A Bite Out Of Beats Electronics

Apple buys Beats out

Apple has just announced that it will be buying Beats Music and Beats Electronics, which includes the ever popular popular Beats headphones, speakers and audio software.We begin to ask ourselves…is Apple taking over the world? As part of the purchase, Beats co-founders Jimmy Iovine and (everyone’s favorite) Dr. Dre will join Apple. Apple is buying the company for a whopping $3 billion.

Beats Music is a subscription-based streaming music service that focuses on providing a personalized music experience for each listener. Created by a cutting-edge team of music experts, Beats Music takes users through a unique and enjoyable experience, personalized to their tastes.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple. That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” ,” -Tim Cook, Apple’s CEO

Jimmy Iovine has been at the edge of innovation in the music industry for years, plus he has been an instrumental partner for Apple and iTunes for more than a decade. He has produced and collaborated with some of the most successful artists in the history of the iTunes Store®, helping make it the world’s number one music retailer. Iovine and Dr. Dre are sound pioneers, artists and entrepreneurs.

Jimmy Iovine and Dr. Dre Unveil Beats By Dr. Dre 2011 Holiday Product Line-Up

In just five short years since launch, Beats has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Remember when we all cooed over a new pair of Beats headphones when they first came out? Listening through those bad boys is unreal. Music superstars, fashion designers and street artists have collaborated on special limited Beats products, while renowned athletes use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US and with the acquisition the Beats product lineup will be offered in many more countries through the Apple stores.

“Music is such an important part of Apple’s DNA and always will be. The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.” -Eddy Cue, Apple’s senior vice president of Internet Software and Services.

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