[divider]THEY AREN’T TRYING TO BE TOP DOG[/divider]
One would assume that most businesses with the financial and public support that Tidal currently have would be focused on becoming the top streaming service as soon as possible. But, according to Jay Z, Tidal is much more focused on the long term. A savvy businessman (and business, maaaaan.), Jay Z knows how to judge a marketplace, and his place within it. He makes this perfectly clear when realizing the impact that Tidal can have on music streaming services, even without becoming the premier provider.
If just the presence of Tidal causes other companies to have better pay structure, or to pay more attention to it moving forward, then we’ve been successful in one way. So we don’t really view them as competitors. As the tide rises, all the boats rise. – Jay Z
This view of Tidal is important. Rather than the image of millionaire artists whining for more money a la Metallica v. Napster, Tidal is going for a progressive edge, with a focus on the youth’s wants for a better future. Looking to capitalize on the potential impact and marketability of social causes in the era of social media, Tidal wants to be the organic food section of your internet music grocery shopping.
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