Have you ever wished for a more discerning music discovery tool than SoundCloud that used data from other than that of its own users to determine trends, and wished it would feed you fresh, new content? Look no further. Boomrat, a new electronic dance music discovery platform, was just launched by Live Nation, the worldwide entertainment conglomerate.
The new digital platform gathers content from 300+ dance music blogs and sites like SoundCloud to identify current trends within the fast-paced dance music world. The tool includes a trending chart (updated hourly) that uses SoundCloud’s API and will soon incorporate YouTube data. The Boomrat platform also includes playlists by artists, industry players and super fans, allowing users to create, share and follow friends and artists’ playlists.
Boomrat was developed by co-founders Andrew Silberstein and Ariel Lee while attending the Lloyd Greif School of Entrepreneurship at the University of Southern California. Their concept won the school’s prestigious New Venture Seed Competition in 2012 and was noticed by WME head of music Marc Geiger, who connected the duo with Live Nation’s President of Electronic Dance Music James Barton and Live Nation CEO/chairman Michael Rapino. Live Nation acquired Boomrat in August 2013 and made the platform part of Live Nation Labs, which is essentially a group of acquired companies and/or platforms that Live Nation acquired to remain on the cutting edge of innovation in the music and entertainment industries.
New blogs and tracks are constantly launching and it’s impossible for one person to follow them all. Dance music is constantly evolving while being shared and consumed in a different manner than other genres, and this can make it challenging for fans to keep up. -Ariel Lee, Boomrat Co-Founder
Dance music fans who value input from music blogs, which often have “ears to the ground” in many forums so they can snap up fresh music as soon as it’s available, will love having a one-stop shop for blog content that is entirely focused on listening to the music. The site also puts a focus on sharing music via social media, which feeds our need for excited interaction when we discover something new.
If you’re curious what it’s like to explore music in a new, more wide-reaching way, check out Boomrat and let us know what you think!
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