This is DMNW’s weekly music video roundup, bringing you new music videos from Louis the Child, Tchami, and ATLiens!
We’re going to start things off on a positive note. Louis the Child’s video for Don’t Mind uses a bright, colorful palette that perfectly embodies the spirit of that first sunny day after a long, dark winter. Next up, get out the Greek Mythology textbook because you’ll need it to understand Tchami’s video for Proud. Finally, the mysterious ATLiens delivers a moody take on the song Brainwashed. Are you ready for it?
1. Louis The Child – Don’t Mind
The Chicago-based duo, Robby Hauldren and Freddy Kennett, better known as Louis the Child, frequently bring their music to the West Coast when on tour. How could one forget the good vibes, and just plain beauty, of a live Louis the Child set? With their Last to Leave and Dear Sense tours still fresh in our collective memories, we now have Here For Now to look forward to.
Don’t Mind was Louis the Child’s first release of 2020, and they just released a music video for the single. Bringing together a powerful artistic team, including Good Boy William and LA street artist ThankYouX, the creativity clearly shines in this one.
Multiple forms of Ai were used to create a paper & watercolor feel of live and animated footage.
– Nate Mohler, Animation / Direction
Drops of paint appear to bloom into flowers of all shapes and sizes, while subtle musical riffs are perfectly visualized. Like any great music video, the image deepens our understanding of the song on an emotional as well as musical level.
2. Tchami – Proud (feat. Daecolm)
Tchami, aka Martin Bresso, was born in Paris, France where he listened to lots of classic house, R&B, and hip-hop. His house beats pair perfectly with UK Singer Songwriter Daecolm in the new single Proud.
For Europeans and Americans alike, Greek and Roman imagery has a way of infiltrating every corner of pop culture- including the electronic music scene. Visuals for acts like UZ, OVERWERK, and 13 heavily feature white marble statues and classical architecture.
Tchami’s take on this theme seems to hint at a deeper message. Unfortunately, the music video for Proud was released without any comment. Consequently, it is up to viewers to decipher any such meaning. Regardless of your interpretation, the use of repetition, a vintage film look, and kaleidoscope patterns mix to create some beautiful images.
3. ATLiens – Brainwashed
ATLiens, a masked DJ duo from Atlanta, GA., have gone to great lengths to remain anonymous. Veiled in mystery, the recently released single Brainwashed plays on themes of anonymity and confusion in the information age.
The accompanying music video only heightens the tension present in the song. If surveillance camera archives somehow had a baby with Black Mirror in the late 90s, this would be their college-aged, time-to-overthrow-the-government child.
On a serious note, though, ATLiens is certainly not the only artist meditating on the idea of brainwashing. A whole slew of music producers have released similarly ominous tracks, contributing to a growing body of work criticizing technology in today’s world.
We hoped you enjoyed these new music videos from Louis the Child, Tchami, and ATLiens. If you missed our last music video roundup, click here to check it out. Till next time music video enthusiasts!
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