Seattle-based Build It Records is a brand new House label with a split personality. PNW heavy-weights Aaron Simpson (Owner, Simplify Records) and Tyler Brown (USC) are hard at work developing a collective with two distinct personas named: Build It Up and Build It Deep. Apart from living under the same roof, the two share little resemblance to one another! The former caters to the electric, uplifting side of the house spectrum while the latter plays along the soulful, funky, and darker shades of sound.
The upstart imprint has already laid out the foundation and is pouring it on thick: Since their debut earlier this year, they’ve already dished out multiple Beatport releases and scores of original tracks are in the pipeline. Their vocal, soulful, grassroots offerings in the Deep spectrum contrast nicely with the driving, melodic anthems-to-be found in the other.
At the helm of the ship is Tyler Brown, head manager and A&R for the label. A Seattle native, the guy has been spinning around the Seattle circuit since late 2009, and will be found rocking venues & massives in excess. When he’s not booking for The Vortex on C89.5, or moving a crowd, he’s hard at work constructing the all-House label. We had to find out more about this industrious new company and tracked down Mr. Brown himself for a few words on all things PNW, House music, and Build It.
Aaron [Simpson] started receiving lots of House submissions to his Simplify label, to the point where he decided it would be best to start a new label for just that genre. As soon as he brought it up… I knew I wanted to be on board; it feels nice to be able to give back and give opportunities to other people. I know a lot of up-coming producers who deserve to have a label push their sounds even more.
The House music scene is thriving right now in the Pacific Northwest- especially Seattle. In just the past year, the city gave birth to two new realms, Foundation Nightclub and Q Nightclub, clubs where House-heads could go to experience world class talent and local favorites in an intimate, avant-garde setting. Newly established after-hours spot Monkey Loft often vibes toward the 4/4 as well. Established clubs such as Volume, Trinity, Baltic Room, Neighbours, and others have been long-time hosts of killer 4-on-the-floor. Tyler, a frequent DJ to many of these, has his fingers on the pulse of what these clubs are doing for the House music community.
Studio 4/4 on Thursdays at Q Nightclub, A club which got ranked on Beatport to have on of the best sound systems in the U.S., is all about House. Bringing people weekly like Pillow Talk, Green Velvet, Hot Since 82, Dusky, Breach, and many more. Then you have Resonate Fridays at Foundation doing things on the harder end, bringing people weekly like Dyro, Jack Beats, Deorro, etc… Seattle is just really blessed right now.
While the venues are numerous, the recording houses catering to EDM are not. Narrow that search down to, “House record labels in Seattle,” and the list all but disappears. The artists are coming out of the woodwork; the venues are establishing themselves or are refining their ambiance; the opportunities are ‘ripe’ for an imprint that is dedicated to 4/4 music.
We aim to help make Seattle a House music “staple center”, if you will. There are a lot of great up and coming artists in the Seattle area and we are excited to help them thrive. The same goes with artists around the world; the amount of great producers out there waiting to be heard is astounding. We hope this label helps to bridge those worlds even more so, while representing Seattle as a center for great House music.
Build It is off to a fantastic start, and with new releases every week, the label is going in for the kill. With the state of House in the PNW as it is, we see nothing but a bright, deep, and funky future for the imprint.
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