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Up and Up announces virtual festival with Sullivan King, 3LAU, Nghtmre, and more

Monster Energy Up & Up Festival is back, and the pandemic is not stopping the show from going on. Up & Up announced their first virtual festival last week with heavy-hitters like Nghtmre, San Holo, Ghastly, and Ekali. Now the team at Up & Up has given us more reasons to smile, as Sullivan King and 3LAU will be joining the stacked lineup.

The Welcome Back Virtual Festival will be streamed live on Monster Energy’s YouTube from October 9 to October 11, 2020. The stream will be free, and not only will there be some of your favorite dance music artists, but there will also be celebrity appearances and showcases of student-produced content — after all, Up & Up is here to help students show their talent and shine bright in the music industry.

There will be 21 “stages” around the nation through Zoom conferences, and each stage will highlight student performers, host meet-and-greets, and more.

“When the longer-term reality set in of how the live restrictions would affect college campus life, it was important for us to identify a creative, compliant solution to give students a valuable and enjoyable experience – and continue the progression of the Monster Energy Up & Up Festival Series that our college ambassador network has worked so hard in helping us build,” shared Stephen Glazer, Monster Energy Up & Up Festival co-founder/producer.

Monster Energy Up & Up Festival is known for bringing headline artists such as Alan Walker, TroyBoi, Slushii, Two Friends, Cash Cash, Elephante, and Gryffin to college campuses and creating the perfect competition between colleges across the nation. We cannot wait to see what they will bring to the virtual campus!

For more information on Monster Energy Up & Up Welcome Back Festival Series, click here.

Are you excited about this virtual festival? Let us know on Facebook and Twitter!

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